Israeli startup Chooze announces the official launch of its science-based iOS app that helps expectant parents choose the perfect baby name. Chooze is a revolutionary approach to an age-old challenge that today drives 1 million monthly searches on Google and countless conversations between partners. Chooze uses the latest in cognitive psychology to help parents decipher their subconscious preferences for names, giving expectant parents peace of mind while preventing the regret that hits 1 in 5 parents according to a study conducted by Bounty.com. To celebrate the official launch, Chooze will be offered at a promotional rate of $0.99, normally $1.99.
Chooze is backed by two leaders in the field of cognitive psychology, Dr. Eran Chajut, Professor of Cognitive Psychology at the Open University in Israel, and Dr. Ran Hassin, Former Head of the Cognitive Science Dept. at Hebrew University. Together, inspired by a vast field of cognitive research dealing with people’s subconscious preferences, they applied cognitive psychology to baby names. Based on the idea that we are intimately affected by our emotional associations with names, Professors Chajut and Hassin partnered with entrepreneurs Ittay Hayut and Sarit Shaanani to build Chooze.
On Chooze’s launch, co-founder Ittay Hayut said, “Baby names are a challenging journey for every expectant parent and there’s never been any technology that helps them pick. Chooze helps parents navigate the top names they’re considering and feel more confident about a decision that will affect them each and every time they say their child’s name.”
With Chooze, expectant parents are asked to provide 2 names they dislike and 2 names they’re considering and associate them as quickly as possible to negative and positive topics like hate and love. Tapping into the normal winnowing down process of choosing names, Chooze serves as a much needed tie-breaker when expectant parents are down to the last few options. Chooze measures and tests the speed of association to determine the future parents’ emotional connection to specific baby names. The end result is a scientifically-based calculation of true name preferences.