VoiceLabs, the leader in Voice Experience Analytics, released Sponsored Messages, enabling top-tier brands to reach voice-first consumers in the home and Alexa developers to invest in their applications.
This is the first scalable interactive audio advertising solution released, where the consumer has the power to add products to their Amazon shopping cart, request information, and give feedback to the advertiser.
By creating a new audio format, VoiceLabs believes this will be the first ad format that consumers will understand and accept on voice assistant platforms. Sponsored Messages have been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.
Sponsored Messages give brands the ability to learn from consumers what products they prefer in an interactive, real-time, audio format. This has never been possible via traditional radio or podcast mediums, and VoiceLabs is pioneering a way to deliver brand messages and measure effectiveness.
As a testament to this value, some of the best brands in the world are participating in Sponsored Messages, including Progressive Insurance, ESPN and Wendy’s.
In addition, top-tier Amazon Alexa developers Federated Media, XAPPmedia, TWiT.tv, Appbly and many independent Alexa skill developers are participating in the launch of Sponsored Messages.
Before VoiceLabs’ Sponsored Messages, top Alexa Developers were at risk of abandoning the Amazon Alexa platform
With the consumer experience satisfied, Sponsored Messages brings monetization to a developer community that desperately needs and deserves it. Over 13,000 voice developers have created Alexa skills, with no ability to monetize and support their efforts.
In the 2017 Voice Report, noted that lack of monetization was a major roadblock to growing the ecosystem, and today the company is excited to remove that roadblock.
“I have been working hard developing Alexa Skills for over a year, and I can finally support my efforts. Building on Amazon Alexa has been a labor of love, but essentially grew into a part-time job as my Skills became popular. If Sponsored Messages didn’t come along soon, I would have had to shift my development efforts to another platform or even consider shutting down my Skills entirely,” said Nick Schwab, one of the top ten Alexa and Microsoft Cortana skill developers in the world. “The hardest part about it was the more popular my Skills became, the more money and time I had to spend to support them, with no prospect of recouping on my investments. Today, this major issue is solved with VoiceLabs’ Sponsored Messages.”
VoiceLabs has made it easy for Alexa skills to enable Sponsored Messages, and built online monetization analytics on top of its market leading product analytics. VoiceLabs is the most widely used voice analytics platform for Amazon Alexa, and is the voice analytics launch partner for Actions on Google.
The company has over 1,300 Voice developers on its platform, and many of these developers expressed an interest in finding the right way to serve their consumers, while being able to support and invest in their voice application.
VoiceLabs took this interest and crafted the balance between an engaging sponsored message and a seamless consumer experience. Sponsored Messages strike that balance because of Alexa-optimized Audio, Advanced Insertion and Continual Optimization.
In addition, Sponsored Messages take advantage of the deep artificial intelligence of Amazon Alexa. Users can now interact with the brand message and feel part of the conversation.
These interactive ads are in production and will be released in a timely fashion, based on current events, upcoming promotions and tailored to consumer interests.
The Amazon Echo consumer is interested in trying new things, and Echo devices are placed in the kitchen, living room and other important places in the home. With Sponsored Messages, brands can deliver a message about a new cuisine right as a consumer is planning their shopping list, or announce a new show premiering that night on their TV.
“Wendy’s is focused on bringing our brand voice to innovative new touch points with consumers, and we are thrilled to be the first QSR to leverage VoiceLabs’ Sponsored Messages to reach consumers within their Amazon Alexa experience,” James Bennett, Director of Media and Partnerships, Wendy’s.
VoiceLabs partnered with nativ.ly, a company that specializes in connecting top brands with emerging advertising opportunities.
VoiceLabs launching Sponsored Messages is just the start of the journey to help voice developers invest in innovation. The company is announcing more capabilities in the upcoming quarter, as it looks to lead the growth of the VoiceFirst future. For a preview of new products coming from VoiceLabs, review The 2017 Voice Report for noted friction points present in the ecosystem.